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Listen to the Latest Episode
Techmark Pod
Techmark Pod
Techmark Pod, hosted by Alvin Matewa, is an unscripted weekly podcast exploring the dynamic intersection of technology and marketing in Africa. Each episode delivers raw, insightful discussions on the latest digital trends, innovative strategies, and industry insights designed to inspire and inform African businesses aiming to drive growth and innovation. Join us to discover how technology and marketing combine to shape Africa’s evolving business landscape.
S4E1: Agency to MarTech: Reinventing the Business for What’s Next- Kopano Moshaona
KPRM’s journey from digital marketing agency to MarTech and growth consultancy raises a timely question: how can businesses combine marketing, technology, and strategy to drive growth? In this episode, Kopano Moshoana shares the thinking behind KPRM’s shift, the value of finding a distinct market position, and the role technology can play in helping businesses serve clients more effectively. He also discusses Niatech, KPRM’s marketing CRM, and the opportunity to create tools that better fit the needs of African marketers and agencies. Whether you’re building an agency, running a business, or exploring how MarTech can support growth, this conversation offers ideas on positioning, productizing services, and using technology with purpose.
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